But I must warn you…my approach is different. Requires flexibility of the mind that average bankers don’t possess. And, once revealed to you, will forever change the way you approach banking and sales.
No matter how experienced you are, it’s likely you’ve never seen a process like this – or results like it produces. Odds are, you’ll rub your eyes and find it hard to believe in, even when shown factual proof.
WARNING: It’s nearly certain that those in marketing and selling, you are currently relying on to produce will deny the very possibility of these results. To date, they have persuaded you that “rates are end all, be all.” They may be better at selling you this crippling belief than they are at selling your bank to desired clients!
Armed with the facts about this process, you will leave the “bootcamp” with new determination to end the war between sales growth and net interest margin in your bank.
Our Processes’ ability to do this can no longer be doubted or questioned. We’ve done it in too many banks.
Doubting it is like doubting that airplanes can defy gravity and fly. You can drive out to the local airport and watch. You can look at the partial list of banks below, where we have driven net interest margin up substantially and consistently, without the need to take on additional risk. In fact, we grow margin AND reduce risk at the same time. You may read representative comments. You are still entitled to your own opinion – but not your own facts.